The basic unit economics of every B2C company includes the customer acquisition cost (CAC), the Life Timer Value (LTV) and a Break Even Time (BET) of a typical customer. Due to the state of competition mentioned above, CAC is higher and LTV is lower, so, it takes longer and longer for BET.
We all know and experience different impacts of the Covid-19 in our daily lives. In this piece, we want to dig a little bit deeper into these impacts from Bank & Credit Union perspectives on how to digitize customer interactions during covid recovery.
We all know and experience different impacts of the Covid-19 in our daily lives. In this piece, we want to dig a little bit deeper into these impacts from Bank & Credit Union perspectives on how to digitize customer interactions during covid recovery.
We shared our compiled set of principles that would help banks & payment platforms to improve activation, frequency, wallet share, retention, and up/cross-sell for their products, such as credit cards, personal loans, deposit accounts, and more.
In this post, we want to share our knowledge to guide retailers, banks, payment & loyalty platforms through the Post-Covid recovery phase by highlighting the strategic metrics that need to be closely followed.
Challenges & Opportunities for the Physical Retail & Payment Industries. The new normal is here to stay.
Learn how Starbucks improved notification-to-purchase rate for churned customers from 10% to 32%.